As Shaxian Snacks become bigger and stronger, the single-family "mom and pop shop" model is slowly unable to keep up with the transformation and upgrading of the situation. It is urgent for Shaxian Snacks to focus on the development of people's new consumption needs. Today (January 13) at 6:00 am, the morning news column "Chao Wen Tianxia" launched by CCTV News Channel once again focused on Shaxian Snacks to see how this characteristic enriching industry can perform new splendor under the new consumption background.

Excerpts from Shaxian Snacks in "Chinese Business in Two Small Counties"

Densely spread across the country, with 88,000 stores, Shaxian Snacks can always meet you around the corner. In the past few days, some consumers have been pleasantly surprised to find that some Shaxian snack shops have quietly undergone plastic surgery.
 

 
Consumer: Many people will come here to check in, it can be said to be an online celebrity shop!

In the early 1990s, Shaxian Snacks, which started in Shaxian County, Sanming, Fujian, filled the gap of low consumption with the advantages of "1 yuan to enter the store, 2 yuan to eat, and 5 yuan to eat well", and quickly established itself across the country. heel. However, in recent years, the competition in the catering market has become increasingly fierce, and the single-family "mom and pop" model has gradually failed to keep up with the situation. The transformation and upgrading are urgent, and Shaxian Snacks aims at the development of people's new consumption needs.

 
Li Ruolan, Deputy Director of Shaxian Snack Management Committee: Gradually tending to be younger and more personalized, we will let Shaxian snack brands penetrate into all kinds of consumption places and enter thousands of households.

From entering all parts of the country to entering thousands of households, Shaxian snacks are not only updated in stores. In the past two days, the central kitchen of the Shaxian Snack Industrial Park is busy with the Shaxian flavors on people's tables during the Spring Festival. In the past, two or three hundred people were required to make steamed dumplings by hand at the same time. Now, only 24 people are required to operate the automatic equipment, which can be produced in one day. 10 tons. Along with the steamed dumplings, there are also bags of standardized production of Shaxian snack special sauces, which are being transported to the cold storage for storage and heading to the dining table of the common people.

Chen Ying, General Manager of Shaxian Zuiyoucai Food Technology Co., Ltd.: Eight kinds of sauces have been developed for our Shaxian noodles. We have sold our sauces to all parts of the country in various ways, not only to the owners of our snack (store), but also to families.